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Wednesday, June 16, 2010

Frizz Control

The other day there was a rare moment at the local grocery store; both my teen-aged daughter and I were choosing a shampoo at the same time. My daughter has short, wavy, hair that she can wear straight or natural. I on the other hand have longer, naturally curly, thick hair that tends to be on the dry side. On this particular day we both were out of shampoo and thought to find one brand that would work for both of us. This proved to take longer than I could have ever imagined. How could we choose the right shampoo for our hair?

If you haven't noticed there is a new retail trend on the shelves called "customizing". The manufacturer makes a wide "performing" range of the same product with hopes of snagging customer brand loyalty, under the false content that they produced exactly what you needed. Making the same product seem “new and exciting” continually sounds exhausting to me, but that’s exactly what’s happening! It’s important to know, when it comes to shampoo that there are only four basic shampoo types: deep cleansing, conditioning, baby, and anti-dandruff. Despite this the manufacturers continue to display the illusion that there are MANY different shampoos. This style of marketing is also found in products such as skin care, make up, lotion and toothpaste.

We are both on a budget and decided to choose a brand that was on sale. A brand line we both like was, so we started to choose a set of shampoo and conditioner from the rainbow display of bottles, lined up like couples in a wedding greeting line. There were eight sets of bottles! When did buying shampoo get so complicated?

As we scanned down the line we discussed openly if that product would work for both heads of hair. To keep it simple we went down the shelf left to right. The conversation went something like this: “Color Treated Hair”, NO, neither of us had colored our hair recently, next- “Straight Out”, NO my daughter straightens hers I wear my natural, next- “Curl Up”, NO same reasons, reverse heads, “For Gray Hair”, no comment, “Big Body” neither of us needed to add any more fluff to our hair, next- “Deep Conditioning” in the dry, cold months this one works great but it was June, next- “Frizz Control”, our eyes met, “Could this be the one?” We thought. YES! We had an accord. Frizz Control worked great for both of us. Mission accomplished!

The art of shopping is often compared to the “gather” side of our human instincts, but that afternoon I felt more like a “hunter”. In the end we found a shampoo that met both of our needs and no more frizzies, at least until the bottle runs out. Remember the four basic types of shampoo, feel your hair and decide for yourself. Don't forget to change up your shampoo type once a month to avoid build up. When your hair looks good you feel good, and feeling good is worth spending a few moments reading labels.
Somewhere over the rainbow, is the perfect, specially made JUST-FOR-YOU shampoo, go get it!

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